Adobe Signs Agreement with the Alliance of Audited Media

Adobe has just signed a new agreement with the Alliance of Audited Media and will now allow magazine publishers to automatically submit data. This is tremendously useful because the entire pipeline is automated and will assist advertisers in gauging the current digital subscription rate. Adobe has also unveiled a new online portal that will allow for the careful monitoring of analytics. Digital magazine publishers often find themselves with the inability to effectively track anything but the issues sold. Adobe now will allow publishers to set their own frequencies in which single issues have tracking data attached to them. The suite will collect metrics for one week and one week after that, or one month and one month after that. Adobe has also added some valuable new metrics tools to their Publishing Suite. The first is Accumulated Readers, which tracks the number of readers who have opened an issue. Another great one is Accumulated Sessions, which gives accurate data on the number of times a reader has opened an issue. Finally, Accumulated Time will closely monitor the duration in which a subscriber spends on a single issue. Each one of these tools are available in a singular dashboard and can track every single issue sold, across all distribution channels. Lynly Schambers, Group Product Marketing Manager of Digital Publishing at Adobe, told Good e-Reader, “Right from the beginning, we captured metrics and gave them to the publishers. We have seen tremendous growth in digital and our partners have collectively sold over 120 million digital magazines. I think the digital publishing industry is maturing and there is an expectation that more data is being provided to advertisers.” All of the new Adobe features that were announced are only applicable to magazines that are available on iOS and Android. Single special issues are not supported yet, but may be available in the future. Some publishers may not want their data submitted to the Alliance of Audited Media, and opting out is available. Adobe is gently encouraging their base of users to opt into the service, but it is certainly not mandatory. Adobe Signs Agreement with the Alliance of Audited Media is a post from: E-Reader News

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