eBook retailer and distributor Smashwords announced a deal today that will distribute its entire catalog to the digital reading market of India via its own Flipkart platform. Right now, India is the fifth largest market for ebook purchases from Smashwords, so a partnership of this kind will enable a more streamlined shopping experience for Indian readers and worldwide authors. According to a post on the partnership from Smashwords’ CEO Mark Coker, “Flipkart is commonly referred to as the Amazon of India. To be fair to Flipkart, Amazon would probably kill to become the Flipkart of India some day. Flipkart.com is India's largest online marketplace. They serve 10 million registered users, one million daily visitors, and offer products in over 17 different categories. Our friends at Flipkart tell me that according to Nielsen BookScan Retail Panel data, Flipkart holds 80% market share for online book sales in India, and holds 40-45% market share for all trade book sales across brick and mortar AND online.” Despite market reports that tablets are only just beginning to take off in India and that e-readers in the market have lagged behind other global markets in terms of sales, Coker offered the following data on ebook traffic in the country: * India is the world's second most populous country with 1.2 billion citizens, accounting for 17% of the world's population. Source. While Smashwords’ authors enjoy a 70% royalty on domestic sales, they will receive a 60% on Flipkart sales after the accounting for the withholding tax charged in the country.
Smashwords to Distribute to India’s Largest eBook Retailer Flipkart is a post from: E-Reader News |
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Thursday, August 29, 2013
Smashwords to Distribute to India’s Largest eBook Retailer Flipkart
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