Dell has never had an impressive run at the market with its Android tablet line. What is even more depressing is that the company’s poor form continues with Windows 8 based tablets as well, with both the XPS-10 and Latitude 10 failing in the tablet segment. While Dell can still draw some solace from the fact that no Windows 8 based device has managed to hog the limelight for long, what can’t be denied is that success in the hot emerging tablet space has been eluding the Texas based company that otherwise is among the largest PC manufacturers in the world. However, far from losing hope, Dell has expressed confidence in bouncing back into the thick of things by piggybacking Windows 8, which it claims will be hot property in the enterprise segment. As Sam Burd, the vice president of Dell’s personal computing division, has put it, Windows 8 will account for about 40 percent of the tablet segment, which is when Dell hopes it will have a sizeable portion of the tablet segment to itself. This could be a tough task, given Windows 8′s current run in the market. Microsoft is hoping the improvements in the Windows 8.1 version will ensure it corners a bigger share of the personal computing segment. It remains to be seen if Windows 8.1 will see massive influx among entrepreneurs, particularly when they have just been upgrading to Windows 7. Switching over to Windows 8.1 can be problematic so soon, more so when it involves some investment to be made for the hardware as well, given that the latest Windows iteration is optimized to deliver its best with a touchscreen based device. Currently, most companies are following a policy of bring-your-own-device to the workplace and, needless to say, the vast majority of them include either the iPad or any Android flavored tablet. Windows still has an uphill journey ahead in the tablet market. No doubt the same will naturally be applicable to the hardware manufacturers who are waiting for the Microsoft OS to succeed for them to make a mark in the tablet space.
Dell Has High Hopes on Windows 8 for Enterprise to Drive Tablet Sales is a post from: E-Reader News |
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Saturday, July 6, 2013
Dell Has High Hopes on Windows 8 for Enterprise to Drive Tablet Sales
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