The Guardian Newspaper Goes Global

British National Newspaper, The Guardian has just unveiled plans to take their online news reporting global. They have announced that they will incorporate their US, UK and Australian division under the single online property TheGuardian.com. The move into a singular news website will obviously benefit readers, who will have a all encompassing destination to read country specific and world news. Really, the reason why they are doing this is for higher internet traffic and to attract online advertisers. The Guardian Newspaper has a fairly solid internet presence with 81 million unique browsers in April. This is the third straight month that they have increased the number of eyes on their digital website. They are hoping with my eyes on the main website that they will be able to have a higher click through rate and increase revenue. Simplifying their brand is the best move for further expansion into other markets. Tanya Cordrey, Chief Digital Officer at Guardian News & Media said  "This may be a small URL change but it marks a big step for the Guardian and reflects our evolution from a much-respected national print newspaper based only in the UK – reaching hundreds of thousands of people once a day – to a leading global news and media brand, with offices around the world, and an ever-growing worldwide audience accessing Guardian journalism every minute of every day."  She added, "our move to theguardian.com will only strengthen our global presence and is a loud signal of our status as a leading digital news provider and of the breadth and depth of our content." There is no word yet on the exact time the new website will go live. Currently, the new domain name resolves to the UK version, but it is worth to keep checking every few days to see when the entire transfer will be complete. We will let you guys know via Facebook and Twitter updates when you can see the new site in all of its glory. The Guardian Newspaper Goes Global is a post from: E-Reader News

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