Pinterest Offers Authors Unique Social Media Portal for eBook Discovery

It’s not just for storing pictures of high heeled shoes or for newly engaged girls to save pictures of how their dream weddings will look. At least, not anymore. Of all the social media tools out there, Pinterest may have actually been the most useful in terms of storing links to found images on the internet. As the name implies, users “pin” pictures that they want to be able to browse later without having to hunt online for them; it’s just a bonus that users can also have followers who can see their different themed boards. While authors and publishers have begun to scratch the surface on how Pinterest can work for books, mostly in the form of pinning interesting book covers, an Italian publisher is now using the phenomenon of pinning to share not only book covers and titles, but the actual ebook samples as well, allowing users to click on the book to enjoy a percentage of the finished product, something akin to Amazon’s Look Inside! feature. RCS Libri, the second largest publishing group in Italy, has a collection of nearly 100 titles on sixteen different Pinterest boards. It is these titles, which go much farther than just displaying a dynamic cover thumbnail, that allows readers to sample the ebook through Pinterest. In a post for Futurebook by Marcello Vena, he explained, “Even independent bloggers have started using our pins in their own boards. We have got the very first preliminary signs already, that this service might potentially provide values not only to readers and authors but also to bloggers, journalists and other stakeholders. It is still to be seen if this will be the actual case. The future will tell.” RCS Libri first exploded onto the possibilities of ebooks by bringing digital publishing to consumers on high-speed trains throughout the country, encouraging passengers to read ebooks while traveling with the impression that these passengers would then purchase the book upon arrival in order to continue reading. For now, RCS has no way of knowing with accuracy how effective a technique Pinterest will prove to be as it translates into sales, but as more and more authors and publishers are finding out, the minimal investment of social media can have far reaching implications. Pinterest Offers Authors Unique Social Media Portal for eBook Discovery is a post from: E-Reader News

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