Kobo Intends to Hype e-Reader Brand on US Public Radio

Kobo has signed a deal with the National Public Radio system in the United States to start promoting its e-readers and ebooks. The campaign starts on June 3rd and runs until the end of the year and will have brand messages on All Things Considered; Morning Edition; Wait, Wait, Don't Tell Me; Weekend Edition; and Ask Me Another. Kobo is hoping to reach more than 6.5 million listeners, with more than 18 million total listener impressions. Most of the brand messages will be pointing listeners to visit their favorite local bookstore that participates with the American Booksellers association. These select locations have deals in place with Ingram to have the e-readers ready to sell in their stores and royalty channels for purchasing ebooks. "This is very big, and very good news," said ABA CEO Oren Teicher. "Responding to the needs of our market, and the direct feedback of ABA bookstores in the e-reader and ebook program, Kobo has taken a significant step in strengthening their brand in the U.S. NPR is the gold standard for reaching our best customers, and it's expected that this program's national reach and penetration will reach markets large and small from coast to coast." Kobo Intends to Hype e-Reader Brand on US Public Radio is a post from: E-Reader News

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