Toronto Public Library Strikes Affiliate Deal with Indigo

The Toronto Public Library has implemented the ability for customers to buy eBooks via their website with a new affiliate program with Indigo Books. Users will be able to purchase the eBook that have borrowed from the library or if the book has a long wait list, they can just straight up purchase it. The Toronto Library will earn a paltry 5% commission on every digital variant they sell. This new program marks the broader push to open TPL up to new revenue sources. In the near future the library will begin printing advertisements on the backs of its due-date slips, for a six-month trial period. The library is also investigating the possibility of running ads through its public wi-fi service. Libraries are building more synergy with selling eBooks, rather then just lending them out for free. In essence, libraries don’t make any money from loaning out eBooks and the investment for a solid catalog often run upwards to $20,000. This is also the first time Indigo has partnered with a library and makes sense they selected the one they did, because Indigo has their headquarters in Toronto. Toronto Public Library Strikes Affiliate Deal with Indigo is a post from: E-Reader News

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