| The Sony PRS-T3 e-Reader has officially been released in a number of countries. This new model has a built in case that ships that ships with it and its important to note this unit was designed with the intention of always using the case. If you want to read in the dark, you must purchase the Sony PRS-T3 Case with built in reading light. It retails for around $50.00 and can be purchased from Sony Online or other retailers. Is this case a good investment? Today, we evaluate it in our official review. The Sony PRS-T3 Case with Reading Light is a bit more bulky than the case that ships with the unit by default. It feels a little bit more unwieldy because there is extra girth to accommodate the reading light and the wires that bind them. The front of the case is a nice leather and the side that faces your e-Reader screen is made of suede. This case is fairly useful because it automatically wakes up the screen from standby mode when you open it up, so you can jump right into the book. The Reading Light itself is much akin to previous Sony offerings. The LCD light has two LED’s and doesn’t really provide enough illumination to evenly distribute the light across the screen. You will find yourself in the common situation of the top half of the screen looking really good, but the bottom half is cloaked in darkness. The LCD light is not malleable, so you can’t position it the way you want, you are basically just stuck with the default positioning. In the following video review we do a proper unboxing of the case to show you how it looks and attach it to the e-Reader for the first time. In our full video review we show you how it looks in complete darkness and in low-light conditions. You can get a sense on the real world conditions and if this is the right investment for you. Sony PRS-T3 Case with Reading Light Review is a post from: E-Reader News |
Monday, September 23, 2013
Sony PRS-T3 Case with Reading Light Review
Judge Dredd Case Files Comes to iOS
| Rebellion, the folks behind the British sci-fi comics anthology 2000AD, have been pretty aggressive about marketing their weekly comic digitally, with both an iOS app and direct downloads via their website. This week’s issue of 2000AD, Prog 1850 (issues are called “progs” in their world), is a good jumping-on point for new readers, with four new story arcs launching at once. Richard Bruton observes in his review at the Forbidden Planet blog that three of the “new” stories are the beginnings of new story arcs in existing series, but the Table of Contents includes a bit of backstory and heck, there’s always Wikipedia. There’s more, though. A few months ago Rebellion started offering 2000AD’s companion monthly, Judge Dredd Megazine, digitally as well, and now they are filling in the backstory with 20 volumes of The Judge Dredd Case Files, available via their iOS app. (You can find them on Kindle as well, at what looks like a slightly lower price of $9.99 per volume.) These 20 volumes (with vol. 21 due out next month) collect every Judge Dredd story from 2000AD and Judge Dredd Megazine, in order of publication. Each volume is priced at £9.99 to $13.99, or whatever that translates to in dollars, pesos, or your own local currency, for over 300 pages of work by creators such as John Wagner, Grant Morrison, Garth Ennis, Dave Gibbons, Mark Millar, Brian Bolland, and Carlos Ezquerra. Check out the preview at Robot 6 for a sample of what’s inside. Judge Dredd Case Files Comes to iOS is a post from: E-Reader News |
Blackberry Enters an Agreement to take Company Private
| Blackberry has announced that have entered into an agreement with Fairfax financial, their largest shareholder, to take the company private. Trading of the companies shares were suspended today and the evaluation on the deal is $4.7 billion. Pending due diligence that’s expected to be completed by November 4th, the deal would see BlackBerry go private, with shareholders each receiving $9 per share in cash. In a statement, Fairfax Chairman and CEO Prem Watsa said, “we believe this transaction will open an exciting new private chapter for BlackBerry, its customers, carriers and employees,” adding, “we can deliver immediate value to shareholders, while we continue the execution of a long-term strategy in a private company with a focus on delivering superior and secure enterprise solutions to BlackBerry customers around the world.” If the sale goes through, you can expect Blackberry to focus once more on the business and enterprise segment. Appealing to the corporate and government sectors as always been their bread and butter. They have lost sight of this market in trying to have a broad commercial appeal with their latest generation Blackberry 10 devices. Blackberry Enters an Agreement to take Company Private is a post from: E-Reader News |
Kobo’s Backwards Sales Tactics at Work Again
| At times, Kobo is one of the most mind-boggling companies when it comes to selling their products. It’s make you wonder how they can keep up with the likes of Amazon at all. Last week I noticed that the Kobo Aura, Kobo’s latest ebook reader that just started shipping a couple weeks ago, has disappeared […] |
Nooks On Sale Again – Up to $30 Off
| Barnes and Noble is running another sale on Nook ereaders and the Nook HD tablet this week (the HD+ is left out of this round of deals). The pricing breaks down as follows: Nook Touch – $59 ($20 off) Nook Touch with Glowlight – $79 ($20 off) Nook HD 8GB – $109 ($20 off) Nook […] |
2013 UK Beaver Computing Competition
| Chris Roffey, creator of the most excellent Coding Club books, got in touch to tell us about the 2013 UK Beaver Computing Competition. He says: “This November there is the chance for all school students to enter the UK’s first Beaver Competition for FREE! I think it is a great opportunity for all groups of students to find out, in an enjoyable way, whether they have an aptitude in Computational Thinking. I would like to see at least as many girls entered as boys. Wouldn’t it be great if 15 girls discovered they were in the top 25 students in the UK and thus considered a career they had not thought was for them? I also would like to see students entered from all age groups. Again it would be great to see a Maths A level group entered and for them to discover that they might like to take CompSci at Uni when they had not thought of this as an option. France had 90 000 students sit their first year doing this competition last year – it would be good to beat them!” Registration closes on 27 October and the competition itself is 45 minute during the week of November 11th. There are four categories and the competition is open to students of all abilities. Chris points out that, "entry is only through a school and as such any individual wishing to enter would need to nag their ICT/Computing teacher." So if that’s you then get nagging! If you are that teacher then this is a great opportunity to do something a bit different and to introduce your students to computational thinking. The competition is all about using your grey stuff to solve problems — there is no programming and no preparation. The solutions show how the problem is related to Computer Science so could even be used for future lessons. Chris has also set up an event page on the Computing at School forum where teachers might want to meditate on the tricky question, "Want an easy teaching week?" |
Reach Out and Read Earns LOC Prize, Receives One Million Books from Scholastic
| At this weekend’s National Book Festival, hosted by the Library of Congress, book distribution and reading awareness organization Reach Out and Read was presented with the David M. Rubenstein Prize for the charity’s work to combat illiteracy, especially among low-income and underserved demographics of children. In addition the $150,000 prize, Reach Out and Read had a new surprise today: a donation of one million books from the world’s largest children’s publisher, Scholastic. "We believe that literacy is the birthright of every child and the pathway to success in school, and it starts by creating a home library from which children can access and choose books that will set them up for a lifetime of independent reading," said Richard Robinson, Chairman and CEO of Scholastic, in a press release today. "Scholastic has been a longtime supporter of the work Reach Out and Read does to promote early-childhood literacy, and their proven model continues to successfully prescribe reading for all children and their families during their visit to the doctor." "We know that books build better brains – and a million young brains will be shaped for the future through this incredible donation from Scholastic," continued Reach Out and Read’s Executive Director Anne-Marie Fitzgerald. "Scholastic is our oldest and most generous partner, and without their continued commitment, we would not be able to help children grow up to become readers and support parents as their children's first and most important teachers. As Reach Out and Read is poised to begin its 25th year, these books, along with the award from the Library of Congress, will be instrumental in creating a new generation of readers. On behalf of our 12,000 pediatricians and the millions of children we serve nationwide, I thank Scholastic for this tremendous gift." Reach Out and Read distributes over 6.5 million books each year to low-income families in order to build home libraries of books. The organization also works with health care providers who specialize in children’s health to distribute materials and to encourage reading in the home, especially oral reading in order to build word recognition, reading fluency, and to foster family time. The organization has already been proven to be quite effective, as children served by the program typically score several months ahead of their non-served peers in reading.
Reach Out and Read Earns LOC Prize, Receives One Million Books from Scholastic is a post from: E-Reader News |
Celebrating Banned Books Week
| For over 30 years, Banned Books Week has celebrated the freedom to read while drawing attention to recently and formerly banned and challenged books. This is done because it's important to focus on why some works face opposition and dissension. In the past, banned books were often a representation of voices in contrast to government control and racial prejudice.
For this, we have compiled an exhaustive list of titles that have been previously banned or challenged; most commonly by educational institutions and governments. This list is a catalog of history as it represents what was once considered controversial or then misunderstood and in some cases – what still is.
We encourage you to go through this list, not every banned/challenged book is a widely known classic. You never know, you might find some gems. For help on adding these titles to your digital library contact your OverDrive Collection Specialist today!
Jacob Corbin is a Merchandising Specialist with OverDrive
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Digital Comics Best-Sellers for September 22, 2013
| One of these things is not like the other: Three of this week’s best-seller lists had at least one title that seemed a little out of place. The other one, Nook, is so weirdly consistent from week to week that it’s almost an outlier itself. 1. Injustice: Gods Among Us #36 Marvel edges out DC this week with six titles in the top ten, while DC had three (including two Villains Month titles and the final issue of this story arc of Injustice: Gods Among Us) and Image had The Walking Dead. Battle Scars #1 is a bit of an outlier, as it came out in 2011 and wasn’t on sale this past weekend; everything else is fresh this week except The Walking Dead #114, which topped the chart last week. 1. Injustice: Gods Among Us #36 George RR. Martin’s The Hedge Knight graphic novel makes it into the top ten on pre-orders alone, as it won’t be out until November. Also breaking the predictable pattern is Stephen King’s N., which is a couple of years old but is topping the “horror” and “literary” Kindle graphic novel charts right now. 1. Injustice: Gods Among Us #35 This list is so consistent from week to week that I wonder if anyone is buying any comics at all on the Nook. Last week’s list is almost identical. Are there that many people buying It’s a Dog’s Life Snoopy each week, or are total sales barely changing from week to week? iBooks 1. Injustice: Gods Among Us #36 The outlier here is the graphic novel Blue Is the Warmest Color, but that’s not too surprising as the film based on the book took the Palme d’Or at the Cannes Film Festival and has been getting a lot of press lately, ahead of its U.S. release. Other than that, it’s another week of ponies, zombies, and embattled superheroes down at iBooks. Digital Comics Best-Sellers for September 22, 2013 is a post from: E-Reader News |
Sunday, September 22, 2013
eBook Review: Stained by Cheryl Rainfield
| Verdict: 5 Stars Cheryl Rainfield has done it again. As one of the powerhouse young adult authors who championed the #YASaves hashtag on Twitter, a cause that was taken up by authors and readers alike who felt that powerful teen literature had helped them survive high school and shaped them into the adults they are today, Rainfield often writes about the characters and topics that teen readers hunger for but that the adults in their lives want to pretend aren’t real. In this latest work from Rainfield, who has openly shared that her childhood of physical and sexual abuse is a strong motivation for what prompts her to write for young adults, teen Sarah Meadows has lived with taunting, staring, and bullying for a birth mark that covers half of her face. But when she is kidnapped one day on the way home from school, she has to look inside herself and find the courageous person who hides inside her, or risk further torture and death. As with all of Rainfield’s books, what drives the story isn’t so much the very real circumstances that far too many teens today find themselves in, but the very real characters she creates on the page. All of us can identify with the main and supporting characters in her stories because she knows teenagers and their struggles like virtually no other writer today. In an interesting aside, Rainfield’s most recent title was basically sent back to the drawing board by book retailers who felt the original cover was too intense for their shelves. Stained has been redesigned, but still contains the same thrilling plot structures and real-life characters that have made Rainfield such a force in young adult literature. Stained (Houghton Mifflin Harcourt) will be available on October 1st from book retailers everywhere.
eBook Review: Stained by Cheryl Rainfield is a post from: E-Reader News |
Digital is the New Salvation for European Newspapers
| European newspapers have often been shielded by the same issues plaguing their counterparts in North America. State subsidies often keep an unprofitable companies afloat, while advertising revenue continues to dwindle. In France, newspapers received €800 million in state subsidies and tax breaks last year, while tiny Greece boasted about 70 newspapers before the crisis, many fed by ads from state-owned companies. The system of government subsidies for European newspapers is starting to crumble, as the Euro Zone crisis gains momentum. Last year, France's La Tribune became weekly, while the owner of Spain's El Pais is near insolvent. Dozens of publications in Spain and Greece have folded. In Italy, general advertising spending hit a twenty year low in 2012 and state subsidies have dropped 60% since 2006, while sales of Italian newspapers are down 22% in the last five years. According to an Oxford University study, only 5% of Italian readers have home subscriptions to newspapers in general, compared with 25% in the U.S. The lack of government funding is prompting the newspaper companies to go digital, but they are very unprepared for this new frontier because they relied on handouts for so long. Writers are being forced to write for the physical and digital brands at the same time, effectively doubling their workflow. The Wall Street Journal mentioned that “In France, newspapers also have had to play catch-up online, given that overall circulation is down by nearly a third in four years and direct government subsidies to the press are projected to slide 29% by 2015 from their 2010 peak. Le Monde only began merging its online and offline newsrooms last year, after a group of investors—including a tech tycoon—bought control of the paper in a bid to save it from bankruptcy. The problem: Le Monde's website had been owned until late 2011 in a separate joint venture. Now things are speeding up online. Le Monde says it has 120,000 paying online subscribers, and last year clawed to a narrow operating profit.” The one bright spot in Europe right now is Germany, where newspaper companies often have never received government subsidies and had to remain autonomously profitable. Revenue is down just 10% since 2008, according to the Association of German Newspaper Publishers. Two-thirds of German adults still read print newspapers regularly, and a number of publishers have adopted online paywalls. At Axel Springer AG, Germany's biggest newspaper company and publisher of mass-market tabloid Bild, digital revenue overtook domestic print revenue last year for the first time, helping the company record its highest profit ever in 2012. European newspapers in Greece, France, and Italy are in big trouble. The big ones are all owned by wealthy owners more interested in power than profits. State subsidies are drying up and most are ill-prepared to capitalize on digital distribution. For the first time they are being forced to adopt online models and overwork their writing staff to simultaneously publish on both platforms. No one is really happy during this transitional period and the public needs to be educated on exactly what is happening before more newspaper companies fold under the pressure. Digital is the New Salvation for European Newspapers is a post from: E-Reader News |
Valiant Puts 8-Bit Video on the Cover of a Print Comic
| We mentioned Valiant the other day, because ComiXology is having a big 99-cent sale on their comics this weekend, to help readers prep for their big Unity crossover event. Valiant Entertainment is the second coming of a publisher that was, in its time, one of the real innovators in the comics industry, and the new kids (some of whom are actually the old kids doing a second act) have shown they have a trick or two up their sleeve. And this is a clever one: Scan the QR code on the front of the “tech variant” cover of their first crossover comic, Unity #1, and your smartphone will play an 8-bit video that sums up the history of the different characters in vintage video game style. The cover is above, and you can watch the video on their website as well. The video was produced by Cinefix’s 8-Bit Cinema. This isn’t the first time Valiant has added a digital something extra: The first issue of their first comic, X-O Manowar, had a variant with a QR code that played a speech by the main character, Aric of Dacia. The trick is that if you held your smartphone over the character’s mouth, it looked like he was speaking. They billed it as “the world’s first talking comic book cover.” The cover is a gimmick, of course, but the Valiant folks are pretty serious about their big crossover: They have lined up a stellar team of writer Matt Kindt (Mind MGMT, Red-Handed) and Doug Braithwaite (Journey into Mystery) for Unity, which makes it worth checking out anyway—the video cover is just the icing on the cake. Valiant Puts 8-Bit Video on the Cover of a Print Comic is a post from: E-Reader News |
Saturday, September 21, 2013
Modern Family Star Lends Voice Talent to Enhanced eBook on Food Allergies
| Emmy Award-winning actress Julie Bowen, a star of ABC’s comedy Modern Family, has lent her voice talent to the narration of an enhanced ebook aimed at educating readers on the dangers of deadly food allergies, especially in public schools. Bowen, who plays Claire Dunphy on the series, has a special focus on anaphylaxis awareness as she is the mother of a child with life-threatening food allergies. According to a press release, “As part of her work to support the Get Schooled in Anaphylaxis health initiative, Julie has lent her voice to narrate an online book to raise awareness of and preparedness for life-threatening allergic reactions, or anaphylaxis. This issue is personal for Julie because her oldest son is among the estimated one in 13 U.S. kids who live with a severe food allergy. “The e-book, titled The Adventures of Ana and Phyl: The Carnival, follows brother and sister duo Ana and Phyl Axis as they work with parents, teachers and other children to plan an allergy-friendly event at their school. Through the story, readers learn about the importance of avoiding people's allergens, knowing the signs and symptoms of anaphylaxis, having access to two epinephrine auto-injectors, and being prepared to respond if anaphylaxis occurs.” “As the mother of a child with life-threatening allergies, I know how important it is to talk frequently with my child and the people who care for him about this topic,” said Bowen, whose oldest son is allergic to peanuts, tree nuts and bee stings. “This e-book offers a great, new way to continue the conversation about the seriousness of anaphylaxis and the importance of avoiding known allergens. The Adventures of Ana and Phyl provides us all with a good reminder of the steps we need to take to be prepared if anaphylaxis occurs.” The ebook and other instructional materials are available for free, and serves a guide to help parents and educators understand how to speak to students about this condition. For a free copy, go to Anaphylaxis101.com.
Modern Family Star Lends Voice Talent to Enhanced eBook on Food Allergies is a post from: E-Reader News |
Goodreads Modifies User Terms to Prevent Author Bullying, Reviewers Outraged
| After the recent pivotal blowup of author bullying and harassment on book discovery website Goodreads, an issue that has apparently been ongoing but only within the last month received the global attention it now faces, leadership at the site made a startling announcement last night by finally stepping in and publishing guidelines that have been put into effect to prevent future conflict. The issue now is that reviewers have taken to the Goodreads announcement to voice their complaints over what they feel is censorship, criticizing Goodreads for not allowing them to continue with their negativity aimed at individuals, rather than books. In an announcement HERE, Director of Customer Care “Kara” makes the announcement that author attacks will no longer be allowed on Goodreads. Users are welcomed and encouraged to continue posting their honest feelings about books, but remarks, shelves, and posts about authors themselves will be deleted. This is welcome news to groups like StopTheGRBullies.com and a host of other authors who emerged during this recent news to share not only their stories of bullying, but also screen shots to back them up. Now, it’s the Goodreads community that is firing back at the website itself, claiming censorship and supporting the justification to target authors whom they believe are deserving of being ridiculed and threatened. The comments below Goodreads’ anti-bullying announcement are very telling of the type of behavior that was taking place, most of it aimed at authors. For the authors’ part, Goodreads posted author guidelines earlier this year, warning them of the potential for backlash if authors–who have not all been the proverbial saints, to be sure, but have engaged in ugly diatribe and specifically called out by name reviewers who did not like their books–comment on reviews of their works. Where authors were threatening a mass account cancellation to protest the bullying, many of the reader users who commented on the announcement are now threatening the same thing. And while much of this might seem like nothing more than petty playground behavior between children who honestly do not have a clear good guy or bad guy, keep in mind that several ebook retailers incorporate the Goodreads’ API into their sales pages, effectively posting book reviews that many in the Goodreads community knew to be false, and nothing more than an act of revenge against an author; real-world sales decisions have been made by consumers based on these reviews. There is no clear answer as to what Goodreads should or should not do with this scenario. Authors have called for stricter guidelines concerning user behavior, and reviewers have rightfully rebutted that the site is for readers, not for authors. Hopefully some sense of common support for both parties can be reached before the site becomes obsolete.
Goodreads Modifies User Terms to Prevent Author Bullying, Reviewers Outraged is a post from: E-Reader News |
SingTel Decides To Brings Curtains Down On Skoob
| SingTel has announced they are winding up their e-book business Skoob. The process is starting off on September 24th, which is when all sales from the store will come to an end; the entire store will cease to exist after November 5. This marks the closure of Singapore's second e-book store, coming within just months of MediaCorp closing down a similar venture, ilovebooks.com. SingTel didn't reveal any exact reasons to explain their move expect that they are keen to focus on other areas which they believe have a bigger growth potential. SingTel had earlier brought down shutters on its magazine app store, de!ite, last year, less than two years after its inception. Skoob (spelt Books backward) has had a fairly good run at the Google Play Store where it has earned a three star rating. However, increasing competition from the likes of global majors such as Amazon could be the reason behind Skoob's demise.
SingTel Decides To Brings Curtains Down On Skoob is a post from: E-Reader News |
Friday, September 20, 2013
Introduction to the Raspberry Pi: free online course in Spanish starts October 14th
| Universidad Galileo (Galileo University) in Guatemala have launched a free, Spanish language MOOC (Massive Open Online Course**) titled “Introducción a Raspberry Pi“. The University says (via my rubbish tourist Spanish, sorry):
The emphasis is on theory first, then demonstrations and ultimately the student is encouraged to reinforce their learning by first replicating and then improving what they’ve been shown. The course structure looks like this :
The content looks excellent and they’ve got a talented and experienced bunch of teachers on board. Interestingly, there are two routes through the course: a ‘light mode’ where you can learn the basics and an ‘advanced mode’ where studetns contribute weekly projects plus a final project. For the light mode you do not even need a Raspberry Pi! This is a stroke of genius: the fewer barriers to learning the better. We believe that this is the first ever Raspberry Pi specific MOOC and it certainly sets the bar for future courses. If Spanish is your first language and you would like to learn about the Raspberry Pi, what it can do and how to use it then is the ideal route. The course starts October 14th 2013 and registration is now open. Sign up here. — |
Random House Launches Curated Magazines on Flipboard
| Random House has partnered with Flipboard, the popular news and social media aggregation application, to become the first ever book publisher to curate content for the platform of 85 million users. The collaboration kicks off with two custom digital magazines. The first, curated by Margaret Atwood, is inspired by her new novel, MaddAddam and the second, by Westeros.org, explores the fictional worlds of George R. R. Martin. All of this new content is totally unique and Random House claims it has not been published before. Margaret Atwood's Flipboard magazine, MaddAddam's World based on her new novel, MaddAddam is filled with unique information, out-of-the-box ideas, and stunning images. "The magazine will enhance the experience of being immersed in the brilliantly imagined world that Margaret Atwood has created in the trilogy," says Judy Jacoby, vice president, director of advertising and promotion at Doubleday. "For readers who are new to the trilogy, it can be an intriguing introduction; for readers who have completed the trilogy and don’t want it to end…it doesn’t have to!" The World of Ice and Fire magazine on Flipboard provides a centralized hub that explores all things related to George R.R. Martin. "George R.R. Martin has such a passionate fan base, an official Flipboard magazine is the perfect venue for fans to stay current on news as well as sample excerpts of GRRM’s work that they might not yet be familiar with," said Scott Shannon, publisher of digital content at Random House. The magazine is curated by Westeros.org, known and respected experts on George R.R. Martin's works, blessed by the author and Random House. Magazine readers can expect to learn more about the Song of Ice and Fire series, which began with A Game of Thrones, as well as the author's other projects in fiction, comics, gaming, and collectibles. Random House is doing something very unique with Flipboard and drawing attention to their eBook properties. Lee Child and Dean Koontz have been doing something similar with releasing free content that is basically short-form to get people excited about their full length novels. People often go with free and this will give them a chance to learn about the two worlds the authors have crafted and perhaps actually buy them, if they like what they see on Flipboard. "We are always looking for innovative ways to connect with readers around the topics that matter to them," says Amanda Close, senior vice president, digital marketplace development at Random House. "Flipboard provides a powerful platform for authors to create absorbing experiences for readers with their magazines. We are excited to reach a new audience on Flipboard and facilitate deeper discussion about books across social media." Random House Launches Curated Magazines on Flipboard is a post from: E-Reader News |
Icarus Announces Illumina HD e-Reader
| Icarus has been quietly making a name for themselves in offering very high quality products with tremendous PDF support. The company has just announced a brand new Illumina HD e-Reader that we will be reviewing next week. The Illumina HD features a six inch touchscreen display with a resolution of 1024×758 pixels. It has a front-light built into the bottom of the bezel and will basically allow you to read in the dark. Although it has a fully interactive screen, Icarus has added physical page turn buttons and control buttons. This means if you like to manually hit your settings and home menu, you are good to go. Underneath the hood is a 1 GHZ processor and 512 MB of RAM. You will have 4 GB of internal storage and you can boost it up to 32 GB via the Micro SD. Modern day e-readers have done away with audio functionality and the average person can’t even listen to audiobooks anymore. Icarus has added a 3.5mm headphone jack and support for Flac, AAC, mp3, Wav, WMA, and OGG. This e-Reader is going to hit the market next week for around $100 euros. Icarus Announces Illumina HD e-Reader is a post from: E-Reader News |
Adobe, MPA Come Together on Standardization of Digital Advertising Metrics
| As digital magazines optimized for tablet and smartphone reading continue to enjoy a surge in growth, publishers still have to concern themselves with being able to accurately demonstrate to their advertisers that readers can–and do–interact with their ads. Adobe, the creators of the flagship Digital Publishing Suite that a wide variety of publishers use to create their digital editions, announced this week that it has collaborated with a team of industry professionals to build a standard for advertising metrics. According to a press release, “The standardization of initial audience and engagement metrics was accomplished in collaboration with leading magazine publishers, MPA – The Association of Magazine Media, Adobe and the American Association of Advertising Agencies (4As). Adobe's implementation was audited by the Alliance for Audited Media (AAM, formerly known as the Audit Bureau of Circulations). The methodology will empower accurate and consistent industry-wide benchmarking for publishers, a significant first step toward developing a measurement model that will help drive increased digital advertising spend and continued confidence in ad buys.” Lynly Schambers, Group Product Marketing Manager of Digital Publishing at Adobe, spoke to Good e-Reader about why a move towards this type of consistent measurement standard is so important to the publishing industry. “People want to consume content like their favorite magazines [on these devices]. The reason publishers are interested in digital editions is it offers them advertising opportunities, and they want brands and marketers to follow them onto these global devices. There’s even more opportunity to facilitate more of these ad-buying transactions. On the flip side, marketers want to take advantage of these targeted ad-buying opportunities.” As digital editions continue grow in popularity, a “measurement environment” becomes all the more important. It’s not enough to make content available on tablets, it needs to be the right kind of content for each reader. Marketers need to understand who is reading the digital versions of publishers’ works so that they can ensure their advertising budgets are being wisely spent on targeted consumers and that they match the content’s readers. Until now, there has been no standard for measuring the analytics within digital advertising, so marketers basically had to make educated guesses on the potential effectiveness of their latest campaigns. By working together with these publishing entities, “the methodology will empower accurate and consistent industry-wide benchmarking for publishers, a significant first step toward developing a measurement model that will help drive increased digital advertising spending and continued confidence in ad buys…The metrics enable publishers to measure the total number of tablet readers per issue, total number of sessions per issue, average amount of time spent per reader per issue, and average number of sessions per reader per issue.” “The task force came up with the recommended measurement approach,” continued Schambers, “and basically the task force said the metrics have to be understandable from a business perspective.”
Adobe, MPA Come Together on Standardization of Digital Advertising Metrics is a post from: E-Reader News |
Pottermore Announces Former Sony VP as New CEO
| JK Rowling’s innovative Pottermore company, which oversees the interactive website, the sale of the entire Harry Potter ebook collection, and maintains a partnership with the Sony Wonderbook game based on the world of Harry Potter, announced yesterday its replacement for former CEO Charlie Redmayne. Susan Jurevics, formerly a Senior Vice President at Sony, said in a press release, “I am delighted to be joining Pottermore, a business I know well already, to take it into the next exciting stage of its development. A world of new opportunities is opening up and Pottermore will be there at the forefront of digital innovation. I'd like to thank Julian Thomas for taking the helm in the interim and I look forward to working with him, the fantastic team now in place at Pottermore, J.K. Rowling, and the team at The Blair Partnership.” Rowling is undeniably one of the most well-appointed authors when it comes to taking ownership of both her career and her content. Retaining the digital rights to her multi-book boy wizard series at a time when no one predicted the current popularity of e-reading afforded her the opportunity to maintain complete control over the digital rights, even as her publisher remains the rights’ holder for the print editions. This foresight allowed her company to be the exclusive seller of the ebooks, distributing them for unheard of royalties through major online retail platforms. Whoever heads up the entire Pottermore company, fans and users can rest assured that only more innovation will come from the team effort of Rowling and her staff.
Pottermore Announces Former Sony VP as New CEO is a post from: E-Reader News |
