| Sony opened up their first eBookstore in 2004 and was selling e-Readers before Amazon released their first generation Kindle. In early 2014 Sony got out of the eBook business and closed up shop in North America, United Kingdom, Europe and Australia. They encouraged all of their customers to switch to Kobo, as an avenue to continue purchasing content. There is a long storied history of Sony being involved in the e-Reader sector and they released more models than anyone in the entire industry. Today we look at the evolution of the Sony brand, from the first device, until their last. Incidentally, if you like this evolution piece, check out the ones we did on Amazon and Kobo. Sony Librie The Sony Librie was otherwise known as the EBR-100EP and was originally released in April 2004. It was the very first commercial e-ink device, and was sold only in Japan, but many devices were sold in the US through online retailers and with a third-party English OS upgrade. This reader was the result of a three-year collaboration between Sony, Philips, Toppan printing and E Ink Corporation. The resolution was 800×600, which was amazing at the time and many modern e-readers still adhere to this old standard. People were surprised this could hold over 10 books with the 10MB of storage and were able to listen to music and audiobooks via the speaker and headphone jack. The Librie was interesting historically because Sony developed their own proprietary eBook format, LRF. This model basically only read books that were purchased from the Sony Japanese book store and had no support for PDF or other popular formats at the time, such as Microsofts, Nokia, or Palm. Sony PRS-500 The Sony PRS-500 was known as “A Reader” in their promotional and marketing campaign. This was the first device that Sony marketed outside Japan and was released in September 2006. This was one year before Amazon unveiled their own Kindle reader. Sony streamlined this e-reader and discarded the physical keyboard that was on their first device ever made. Instead, they went with a unique controller system that was in essence two joysticks. One was for page turns and the other for accessing the menu, settings or dictionary. The first Sony reader could only store 10MB of data, and this model was upgraded to hold 64MB, which drastically increased the amount of books that could be loaded on it. No longer were customers forced to delete books they finished reading, but could store over 80. This reader had the same e-ink screen as the Libri, but had a faster processor. On November 16, 2009, Sony announced that a firmware update is available to support the ePub and Adobe DRM format and add the ability to re-flow PDF documents”. Owners must send the reader into the Sony Service Centers for the updated firmware. You can obviously tell how infant the e-reader industry was during this era, when you had to mail away your e-reader for over a month for them to load in the new firmware for you. Sony PRS-505 The Sony PRS-505 was originally released in October 2007, the same year Amazon unveiled their first generation Kindle. This model used a new e-Ink Vizplex display screen, which provided faster page turns than the prior models. Although the overall performance was enhanced, Sony still abided by the 800×600 resolution. This also marked the first time that you could charge a Sony reader via the USB cable. Sony increased the internal storage yet again on this model, which saw a dramatic leap to 256MB and over 500 books available to be stored. Also, adding books to “Collections” (a feature to organize and group book titles) is now possible on the SD card, unlike the PRS-500 model. July 24, 2008 marked the first time this model received a firmware update to support the fledgling ePub format Adobe Digital Editions 1.5 and Adobe DRM protected PDF files, automatic reflow of PDF files formatted for larger pages enlarges the text to improve readability, and support for high capacity SDHC memory card. This time, instead of sending the reader in to get the update, it was provided as a free download, along with written instructions. Sony PRS-700 The Sony PRS-700 was a benchmark e-reader and broke the mold on several fronts. It was the first touchscreen e-reader and the first model to feature an illuminated screen to let you read in the dark. Sony heavily invested in touchscreen technology with their e-readers and this was the first of many to fully adopt it. Moving in this direction eliminated the D-Pad and most keys, minimizing the footprint and making it easier to hold. This was also the first e-reader that allowed you to make highlights, annotations on the fly and take advantage of the new virtual keyboard. The LED lights on this unit was a precursor to the front-lit technology we see on the modern 2014 readers, such as the Nook Glowlight, Kobo Aura and Kindle Paperwhite 2. It all started with Sony making in-roads and taking the risk of developing technology never seen before on an e-reader. The overall experience was really lacklustre and jaded executives so much that they said they would never make a LED reader ever again. Sony Touch Edition PRS-600 The Sony PRS-600 was known as the Touch Edition and was released the very same day as the five inch Pocket Edition on August 2009. This reader continued the trend of having a speaker and 3.55 headphone jack and relied on the touchscreen as a way to take notes and highlights. The Touch Edition was the first time Sony marketed their readers in three different colors, black, white and red. This model also increased the storage from 256MB on the prior model to over 512MB. It had the same resolution as the older models, so did not break any new ground on the ePaper front. Up until the launch of the Touch Edition all Sony e-Readers were unable to read PDF or EPUB files out of the box. You had to either send them to Sony via snail mail for them to manually patch or do it yourself. This was the year that Sony firmly switched over from their own LRF format to EPUB and native PDF support. The move to firmly embrace EPUB and PDF allowed a new generation of users to be able to not exclusively shop at Sony anymore for their books. Instead, they could deal with other retailers and use Adobe Digital Editions to sync up the purchases. This was the first e-reader that Sony really stepped their marketing efforts on. They made a number of stock images for bloggers to use in their writeups and started blitz campaigns in the Sony Style stores and also expanded their retail distribution into countries like Canada. Pocket Edition PRS-300 The Sony Pocket Edition was released on August 2009, the same day as the PRS-600. Sony went back to their roots by offering an entry level reader for a solid $199, which made it one of the cheapest models at this point in time. One of the ways Sony saved many was abandoning the costly touchscreen technology and instead went with physical page turn keys, D-Pad and manual page turn buttons. It also had no MP3 audio or expandable memory. It has a similar interface to the PRS-500 and PRS-505. Sony Daily Edition PRS-900 When the Sony Daily PRS-900 was first unveiled in December 2009 it bucked the trend of the standard six inch device and incorporated a 7 inch screen. Sony also borrowed a page out of Amazons playbook and offered free 3G internet access to the US version of the Sony bookstore. Sony increased the memory yet again to a whopping 2GB, which allowed over 1700 books to loaded on it. It also boosted up the resolution, making it the best on the market at this time. It had 1024×600, which was ideal for reading texts in landscape or portrait mode. The Daily Edition was the first time there were no hardware buttons at all. It was completely reliant on the touchscreen and Stylus for all of your inputs. 2009 was a big year for Sony with 3 new devices hitting the market months within each other. This model was really expensive and set you back US$399 at the time of release. This was mainly to offset the costs in the internet access, which at the time was a pricey value proposition. It was considered to be the very best e-reader on the market and was more accessible than Amazon. Setting The Stage for the Next Generation August the 10th 2010 was a milestone for Sony as they released the second generation Pocket Edition, Touch Edition and Daily Edition. The company really refined all of their technology and this lineup of devices was at the height of the e-reader and eBook boom period. 2010 was the year that competition really started to heat up between Amazon, Barnes and Noble and Kobo. E-Ink, the Taiwan company responsible for all of the e-paper displays made over 3 billion in this year alone and even NEONODE, the company responsible for the IR touchscreen tech was making millions. Sony used their advanced e-readers as an avenue for growth. They opened up online bookstores in the UK, Europe and Australia. All of these models were highly visible in the retail sector, but it was costly. Australians were paying almost 2x the retail cost in North America and most flocked to eBay or other online merchants to save a bundle. This was the final year that e-Reader revenue was expanding at a geometric rate and it started to decrease in the following years. This was also the last year Sony released three new devices annually and only did one, focusing their efforts on the more lucrative smartphone and tablet market. Sony Pocket Edition PRS-350
The Pocket Edition continued to be Sony’s smallest ever Reader, clocking in at five inches. It hit the market cheaper than the previous PRS-300 at US$179. Unlike the first generation model it incorporated a touch screen, and two GB of Memory but lacked an SD Card Slot and does not support MP3 playback. Sony PRS-650 Touch Edition The Sony PRS-650 was released August 2010 and was announced at the same time as the touch-screen PRS-350. It is Sony’s mid-range device, priced at US$229. As the replacement for the PRS-600 model, it is Sony’s higher-scale, touch-screen edition of the reader. It has a similar interface to the PRS-350. This reader was fully touch screen but brought back physical buttons, such as the settings, options, home and manual page turn keys. The Touch Edition is a compact and lightweight e-book reader; responsive touch-screen interface with no glare or contrast issues; high-contrast E Ink Pearl display; zippier performance than its predecessor; integration with Sony e-book store; good battery life (up to two weeks); supports EPUB e-book standard, which allows for e-book downloads from libraries; audio playback; SD and Memory Stick Duo memory expansion slots. Sony was unprepared for the Q4 demand for the 650 e-reader. There were a few key reasons why this model in particular is so hard to purchase anywhere in North America, UK, Australia and other countries. Sony in early December recently did a relaunch of their new e-readers in Japan. This was the company’s second attempt to penetrate the often fickle Japanese market. Sony actually diverted shipments from all over the world to Japan, creating an international scarcity. Sony Daily Edition PRS-950 The PRS950 model of the Daily Edition was released August 2010 and adds Wi-Fi to the free 3G wireless access to the Sony eBook store. The Reader Daily Edition features a high contrast E Ink Pearl technology on its anti-glare touch screen. It is otherwise similar to the older PRS 900 model. This was the last 7 inch model that Sony sold and many users still have this model in 2014. One of the downsides is that the 3G internet has been shut off, because Sony closed their bookstore in North America. The only way to be able to connect up to the internet and use the web-browser is to utilize your personal or public WIFI. It retailed at the time for US$299. Sony PRS-T1 The Sony PRS-T1 came out in October 2011 and marked the first time Sony only released one new e-reader model. The T1 was also known as the Reader Wi-Fi and was billed as the world’s lightest 6″ e-Reader with a glare-free, paper-like display designed for hours of comfortable reading, even in direct sunlight. The big hyping factor behind the T1 was the new product design, that would shape the next two iterations of the PRS-T product line. It was the first Sony branded device to have built in WIFI to purchase books, magazines and newspapers at Sony Reader Store. Customers could also browse the internet with the built in browser. It also had a built in Overdrive APP, to allow customers to borrow books from the public library. Sony adhered to the 2GB of memory size, which they found to be enough for your average user. They have also used the same resolution 800×600 that they employed for the last five years. The T1 was very internationally friendly with 12 Built-in Dictionaries with 2 English and 10 others, such as French, German, Spanish, Dutch and Italian. Sony PRS-T2 The Sony PRS-T2 was released September 2012 and mirrored the PRS-T1 in almost every single way. One of the most striking differences was the home, settings and manual page turn keys. The T1 had long rectangular buttons, which was a bit unwieldy. The T2 has really small buttons that actually had a ton of torque, it made interacting with them more intuitive and made the device more streamlined. One of the big deals Sony trumpeted was their business relationship with Evernote. You could save your notes, highlights and annotations directly to your Evernote account, which made students and academics lives a bit easier. The average person really did not care and the T2 update really felt like the iPhone 4 and the 4S, in terms of a very incremental update, not really needed. Sony PRS-T3 The Sony PRS-T3 is the most current generation commercial reader that is still being sold online and in many retail stores. Currently it has no built in store, but a firmware update will be adding the Kobo Store as an avenue to purchase content. The Sony T3 was released September 2013 and bypassed the US to be launched in Canada, then the UK, Europe and Australia. This was the first true high-resolution e-readers that mirrored what Amazon, Barnes and Noble and Kobo were doing at the time. 1024×758 is currently the gold standard for e-Reader resolution and it is hard for text to be anymore crisp. Sony sold two different versions of the T3 e-reader line, the second many just came with a case and reading light, it was an extremely limited release, mainly just in Canada. Sony Digital Paper The Sony 13.3 inch e-Reader is going to usher in a brand new era of high quality e-Paper that allows for a true PDF experience. Sony has exclusivity over this brand new technology called Mobius, which they developed with e-Ink. The screen itself is quite respectable in terms of resolution and pixel density. The resolution on the display is 1200×1600 with 150 PPI. The main attraction is using the active digitizer and interacting with complex PDF documents. You can edit documents by jotting down your own handwritten notes, or even highlight passages to go back to later. You may elect to save your notes as independent files, which makes referencing them in the future easier. The large screen display will simply give you the best PDF experience you have ever had on an e-reader. I have personally reviewed over 83 different e-readers since launching Good e-Reader in 2009, and this was the first one to give me a quality PDF experience. It is only available at two online retailers, both who have been sold out for over a month. You can take your luck with Amazon, who sell it for a cool $1400.00. Wrap Up Sony was once the most dominant player in the e-reader revolution and was the primary mover in selling hardware and eBooks. Rising competition from small companies such as Pocketbook, Onyx and Ectaco slowly whittled away market share in Western and Eastern Europe. North America and the UK saw Amazon, B&N and Kobo take them to the cleaners and eroded the profitability of the e-reader division. Sony now intends on only marketing their phones and tablets and has given up on e-readers. The company has signed a longterm agreement with Kobo, to have their eBook app preloaded on any future Sony branded Android device. Each book customers purchase will pay Sony a small commission, similar to how Kobo cuts in indie bookstores all over the world. The current e-reader industry would not be where they are today if it weren’t for Sony. The made one of the first mainstream touch screen e-readers and the best with LED lights to read in the dark. The 3G Daily edition inspired Barnes and Noble to offer a similar service with their first Nook 3G model. Sony may have lost their shine, but historically very significant to a billion dollar publishing industry. The Evolution of the Sony e-Reader – in Pictures is a post from: Good e-Reader |
Sunday, June 15, 2014
The Evolution of the Sony e-Reader – in Pictures
The second generation Pocket Edition was launched on August 2010. This was the first modern line of Sony readers to adopt E-Ink Pearl, which provided a better experience than the antiquated Vizplex technology.
Friday, June 13, 2014
Billy Crystal Wins Big at the Audie Awards
| The Audie awards is an annual gala produced by the Audio Publishers Association. They showcase the very best in audiobook production and in a similar vein as the Oscars. This year, Billy Crystal took home the biggest honor with Audiobook of the Year. Crystal narrated his 2013 memoir, "Still Foolin' 'Em." He also won awards in the humor category and best narration by an author. He was able to draw his established fanbase to an often neglected medium in the publishing industry. "Crystal pulled out all the stops to draw in fans and to create new ones with a clever mélange of audiobook-specific print, radio, TV, social media and store appearances." Over 30 different wards were given out during the event and some of the most notable ones include; The Donna Tartt Pulitzer Prize-winning novel, The Goldfinch, won the Literary Fiction prize, and the audiobook's narrator, David Pittu, also won the prize for Best Solo-Narration-Male. The award for "multi voiced performance" went to World War Z: The Complete Edition, which includes performances by the author, Max Brooks, but also Martin Scorsese, Alfred Molina,Common, Nathan Fillion and Simon Pegg. This book sold a copious amount of copies when the movie first hit theatres. Malcolm Gladwell, who recorded the audio version of his David and Goliath, won the award for nonfiction and Stephen King won the Fiction prize for Doctor Sleep a sequel to The Shining. The audiobook industry is currently worth around 2 billion dollars and the vast majority of titles are produced and sold by Amazon. Audible, their main audiobook unit currently is the exclusive distributer to iTunes. Billy Crystal Wins Big at the Audie Awards is a post from: Good e-Reader |
YouTube Addresses Demand for 1080p Streaming on Android
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Changing resolutions within the app is simple: while watching a video, tap on the three-dot overflow menu that appears in the top right, select the gear icon and then choose your resolution. Remember that in order to stream in HD, the content you are watching has to be available in that resolution. You can download Youtube for Android from the Good e-Reader App Store. YouTube Addresses Demand for 1080p Streaming on Android is a post from: Good e-Reader |
Marvel Dangles J.A.R.V.I.S. In Front Of Mobile Users
| Iron Man has a way with women, plenty of money, all of the coolest toys…but any fan of Marvel or the Avengers will tell you that the coolest thing he possesses is J.A.R.V.I.S. (Just a Rather Very Intelligent System). If you have ever longed for the kind of home computer that could give you advice while caring for every automated system in your home, it may be a reality that is on the horizon. Marvel has applied to register Jarvis as a name for a product that could be: computer software or a mobile app that behaves as a voice-activated digital assistant. If you happen to use an iOS device, you may already have a taste of J.A.R.V.I.S. in your hands with the Marvel Iron Man 3 app –interacting with him using voice commands that will create customized alarm clocks, download ringtones, check the weather or post to Facebook. Unfortunately, inside this app, J.A.R.V.I.S. behaves less like Siri on serious steroids and more like a marketing gimmick. So what does Marvel have in store? Aside from having the coolest foundation concept for a digital assistant, they may be watching the rapidly growing trend toward total home automation. In iOS 8, Apple has added functionality that lets you summon Siri with the phrase: “Hey, Siri!” –cool to be sure, but it wouldn’t compare to being greeted by J.A.R.V.I.S. saying: “Welcome home, maam… your body temperature suggests I should increase the ambient room temperature by 2 degrees and brew a pot of dark roast.” (hey, a girl can dream, can’t she?) While it may seem a little far-fetched, Marvel may not think so –when you consider smartphones full of heart-rate monitors and schedules and emails and access to the Internet (not to mention the ability for communication between other external devices throughout your home), the concept of a ‘portal app turned digital assistant’ makes good sense… and who wouldn’t want to feel like one of the Avengers? One very important question remains: in a battle royal involving Siri, Hal 9000, and J.A.R.V.I.S., where do you place your bets? Marvel Dangles J.A.R.V.I.S. In Front Of Mobile Users is a post from: Good e-Reader |
Is there a Future in a Standalone Audible App?
| Audible is currently the worlds largest audiobook service and has been going strong since 1997. It was purchased by Amazon in 2008 for $300 million dollars and has an extensive catalog of 150,000 titles from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers and business information providers. Recently Amazon announced that you can purchase audio titles directly within their Kindle for Android app and has a new audio player in Kindle for iOS. Is there a future in the standalone Audible app now that Amazon seems to be gung-ho about integrating it into Kindle? When it comes to audiobook sales, 60% of them stem from the digital editions. One of the more savvy moves for audio distribution was in 2003 when Audible signed an agreement with iTunes to exclusively stock their audiobook section of their store. This crossed over from the dedicated iTunes app for PC and MAC to the iPod, iPhone and iPad. Most of the content from Audible comes from major publishers, Amazon Creation Exchange and Brilliance audio, the biggest producer of CD-based audiobooks. Audiobooks are now well over a billion-dollar business, and the available figures suggest that Amazon retains a far larger piece of that revenue than any other retailer. Audiobook prices are often drastically inflated and is a barrier for more mainstream adoption. The Fault in Our Stars by John Green costs $4.99 for the Kindle edition, but the audiobook costs $17.99. Max Brooks seminal World War Z – The Oral History of the Zombie Wars costs $9.99 for the Kindle edition, but the audiobook will set you back $28.00. Amazon has recognized that audiobooks are very overpriced and they are doing something about it in their new Kindle for Android updated app. The Seattle based company has incorporated WhisperSync for Voice and Immersion reading. This technology works if you have both the audio and eBook by saving the last page read and picking up where you left off. For example, if you read to page 27 in bed and then commute to work and fire up the audiobook it will sync to where you left off in the eBook, its very seamless. Immersion Reading basically plays the audiobook in sync with the Kindle book and highlights the words as they are being said aloud. Whispersync and Immersion reading first showed up in the Kindle Fire HD line of tablets and now has crossed over to their apps. If you already own the Kindle book you can now purchase the eBook edition for a dramatically lowered price. HG Wells the The World Set Free is a free Kindle book, but the audio edition costs $17.73. If you download the free Kindle book and upgrade to the audiobook within the app it only costs $1.99, which is a tremendous savings. The future of Audible is no longer within the dedicated Audible app for iOS or Android. Amazon seems to be incorporating the best aspects of the audiobook experience into their devices and apps, and leaving the Audible app to wallow away into obscurity. It really just comes down to economics, it is far cheaper to upgrade to the audiobook then to buy it separately. In the end, its just more intuitive to download the Kindle app and do everything within it, then to download two apps for the same purpose. Is there a Future in a Standalone Audible App? is a post from: Good e-Reader |
Final Fantasy Agito Headed For Android and iOS
| Following a release in Japan, development house Square Enix has promised North American Android and iOS users that they will be playing Final Fantasy Agito soon. Fans of the Final Fantasy Franchise will recognize Agito as a spin-off based in Orience (whose key characters and universe will be familiar to those gamers who have played Final Fantasy Type-O on the PSP). Game-play promises to be familiar, with missions leading to combat with enemies while brandishing weapons crafted by the users themselves. No specific release date has been identified for Final Fantasy Agito, but the download will be free when it becomes available –though the now-commonplace in-app purchase options will be present. Final Fantasy Agito Headed For Android and iOS is a post from: Good e-Reader |
UK Self-Published Titles Increased by 79%
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First, the fastest growing genres seem to be mystery/thriller and fantasy, an interesting point considering the stronghold that romance and erotica have held over the self-publishing market since the beginning of the current digital revolution. While those genres certainly haven’t dropped, greater acceptance of self-publishing as a whole has led to new genres stepping and moving up the sales charts in bigger numbers. One of the findings associated with the report is that self-published books, which still only accounted for 5% of all book sales in the UK last year, are bought for one of two reasons: either the author has established a dedicated following and a fan base, or they were bought on a whim due to book discovery or promotion. That information is important in two ways. The first is in terms of price. While self-published book prices have been slowly rising on average, devoted fans of an author are more likely to pay $4.99US or more for a new title, whereas authors who don’t have an established readership or who haven’t produced a multi-title series may not attract readers at that price point. The other key piece of data is showing that readers enjoy sagas with long-running story lines and character arcs that build over time. Repeat readers who purchase a self-published book because they’ve enjoyed the author’s other titles have reported that they enjoy the continuous reading experience. In an interesting aside, even traditional publishers are looking for the multi-book author, as it’s becoming more lucrative to build an author’s brand with readers than to sell a stand alone title. While the news of the 79% increase in self-published sales is exciting for the way it demonstrates how much of the associated stigma is dissolving, there is still a long way to go before the bookselling industry reaches that long-awaited prediction of ebooks wiping out the print market altogether. Self-published or legacy published, ebooks are still holding ground at around one-fourth of total book sales.
UK Self-Published Titles Increased by 79% is a post from: Good e-Reader |
Kobo Store Access Now Available From Sony Reader Devices, But Can’t Download Purchased eBooks
| Oftentimes I can’t help but wonder what is wrong with Kobo. It’s like the lights are on but nobody is home. Today is one of those times. When Sony announced that they would be closing their ebook store in North America, they decided that it would be best to send all their customer accounts to […] |
Samsung Galaxy Tab S Tablets Unveiled, Come with Outdoor Readable High-res AMOLED Displays
| Samsung is on a tablet-releasing binge this year. They just released their Pro series of tablets a few months ago, then the budget line of Galaxy Tab 4 tablets came along, and now Samsung is getting set to release a third set of high-end tablets next month. The Samsung Galaxy Tab S series looks to […] |
Lance at TEDx Oxbridge
| Lance Howarth is CEO of the Raspberry Pi Foundation, leading our charitable mission. People are sometimes surprised to learn that Raspberry Pi is a charity: every penny we make from selling the Pi goes into our charitable mission, where it’s used to support schools, train teachers, create resources and help fund other computing and learning initiatives. Back in May he gave a talk at TEDx Oxbridge, explaining what it is we’re up to here at Pi Towers, with help from Babbage the Bear and some rubber bands. It’s just gone live, and we though you’d like to check it out. |
Great Audiobook Narrators
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In honor of Audiobook Month, I talked to some of my colleagues about their favorite MP3 audiobook narrators…
Rebecca Lowman Neil Gaiman and Campbell Scott Emma Galvin Maxwell Caulfield Comedians Kate Winslet James Marsters and Wil Wheaton
Do you have any favorite audiobook narrators you'd like to recommend? *Some titles may have limited regional or platform availability.
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Adobe DPS Powers New Samsung Tablet’s Magazine Feature, Papergarden
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With the release of DPS v31, which is the only platform that supports Samsung’s new digital magazine reading experience Papergarden, new features in content previewing, purchasing from directly within a preview, and more are going to streamline the magazine content sales realm. This release will power both this tablet launch and another from Samsung. "Samsung is excited to have partnered with Adobe to use Digital Publishing Suite to build the new Papergarden application. Samsung's new magazine service, Papergarden, enables users to view a wide range of top-tier magazine titles exactly as the photographers intended, reproducing colors just as vividly and accurately as the print versions," said Daniel Park, senior vice president of Samsung Electronics' Media Solution Center. "Papergarden is tightly integrated with the robust DPS native Android Viewer and strives to deliver a highly engaging service that will delight Samsung Galaxy users in its purchase simplicity and interactive content experience with an optimized viewing environment for interactive digital magazines.” Good e-Reader spoke to Adobe’s Lynly Schambers-Lenox for a demo of what’s new in v31, and how DPS is making it even easier to drive sales. “This is the first time we’ve partnered with a hardware supplier on content. With v31, users can see a preview of content, but that preview and the purchase functionality are now very tightly connected. Publishers can build segments for push notifications and can drive readers to custom markets or URLs, all with the intention of driving engagement.” One of the more exciting enhancements to this newest release is the Folio Showcase, which lets publishers set up a default library of content that they especially want to highlight. There are key visuals in the showcase, along with content samples, and the pricing is “front and center” for consumers to make a content purchasing decision. All of this leads to an increase in sales and user engagement with the material. The new version has already rolled out and is available for preview through Adobe.
Adobe DPS Powers New Samsung Tablet’s Magazine Feature, Papergarden is a post from: Good e-Reader |
