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Many publishers have entire divisions and department focused on supporting these programs. Random House, for example, has its Freshman Year Reading program and supporting materials. There are also educational organizations promulgating these programs and the addition of a digital component, including The National Resource Center for First-Year Experience and Students in Transition at the University of South Carolina and the National Orientation Directors Association. Some universities subsidize the cost of the selected title and send out physical copies to students, while others provide the book at a discounted rate. Many colleges and universities are interested in offering eBook and/or digital audiobook versions of the selected title to supplement the physical book offerings. OverDrive can help! Last summer, OverDrive worked with Purdue University to support its Common Reading Program by delivering the Random House title “The Immortal Life of Henrietta Lacks” in eBook formats. OverDrive hosted a custom branded microsite where first-year students were able to enter a redemption code distributed by Purdue University. Students were then presented with a link to download their copy of “The Immortal Life of Henrietta Lacks” in eBook format. OverDrive provided FAQs and other best practices documentation for inclusion on the microsite. We encourage publishers, colleges and universities to contact OverDrive for more information about adding digital content to First Year Reading Programs around the country. Email OverDrive's Publisher Partner Services team to get started.  |
Tuesday, April 17, 2012
Supplementing First Year Common Reading Programs with eBooks
Tuesday, April 10, 2012
Guest Post: Social Rewards and Consumer Engagement
| This guest post was written by Josh Gertz, the VP of Marketing and Content Licensing for Hip Digital Media. Previously, Josh pioneered digital promotions as SVP at Neurotic Media and co-founded XACT Radio, an Internet radio network partnered with virtually every major broadcasting group. When not working, you can usually find him in the kitchen or at a poker table. Follow him on Twitter @joshgertz and @hipdigitalmedia. I am constantly amazed at how quickly our world seems to change. Lately it feels like modern technology is a snowball rolling down a mountain growing ever faster, challenging consumers to have the latest and greatest almost hourly. As a child of the 70's I can honestly say I remember a simpler time when the things we bought were expected to last forever. The family car, the family TV, dad's home video camera – it seemed like these things never changed. Today our insatiable hunger for all things new leads thousands of crazed consumers to camp out overnight yearly in front of retail stores for the newest iPad or an unheard of discount on a flat screen for Christmas. We have even reached a point where TV commercials tout wireless customers who have new and exciting information 15 seconds before others. This obsession with new technology fuels a worldwide connected web of computers and phones (and phones that look like computers) where everyone who's anyone feels the need to check their friends status updates every 30 seconds. It also leads us to find our favorite brands online. Just like we wear them on our clothes, the logos and "likes" of our favorite brands on our profile page is a key part of our online identity. What logos adorn our pages – who we "wear" online, is a reflection of who we are. So for brands who work so hard to generate fans and be worn by the coolest kids at the back of the bus…I ask you:
At Hip Digital we believe that offering people something in exchange for their loyalty, their engagement and their attention is a winning strategy for all involved. The ROI for brands is simple. Spend less money in promotional marketing than you see in sales lift, Facebook likes, tweets or whatever metric you feel is important. For content owners, these one to one relationships mean an entirely new channel of distribution has emerged. The model of brand supported legal downloads is growing almost as fast as the traditional brick and mortar retail channels are shrinking. And still the real winner is the consumer. Love me on Facebook, buy my products, spend your time with me – I will offer you the best music, movies, ebooks, apps, games and virtual currencies. Social rewards are a key component to engaging your fans in social media. Hip Digital licenses the most desirable content available including:
You have probably seen our work 100 times but didn't know it was Hip Digital because we create white labeled solutions like:
Having run more than 3,000 promotions in our 7-year history we have solutions for every sized brand. Our team can integrate social rewards into any website or Facebook page. Our customers know that differentiating their products from the others on the shelf is as easy as 1-2-3:
When you are ready to supercharge your online marketing we would love to hear from you.  |