Tuesday, September 29, 2015

Self-Publishing Startup Pronoun vies for Indie Authors Attention


Pronoun is a new company launched by the folks at Vook. They want to convince indie authors that they are a better alternative to LULU, Nook Press, Kobo Writing Life and Smashwords.  How can a startup basically come out of nowhere and be a compelling value proposition for digitally savvy authors? Simple, they will put you in every major online store and give you 100% of all the royalties.

Pronoun knew they had to present a better alternative to most of the major online bookstores, which only pay authors between 60% or 70% per each sale. The sales should be fairly steady, as Pronouns distribution network includes Amazon, Barnes & Noble, Apple iBooks, Google Play, and Kobo.

Authors do not need to be skeptical about Pronouns intentions. They are a profitable company without dipping into the pockets of authors.  Pronoun just raised $3.5 million in new funding from Avalon Ventures, so they have enough to remain in business. They also have big clients such as the New York Times, Forbes, and Fast Company who pay them for their real-time data and analytics service that stemmed from the Vook acquisition of Booklr.

Pronoun is not only appealing to authors but has picked up some allies in the formation of their company. Stefan Pepe, who formerly served as Director of Amazon's North American books division, had joined its Board of Advisers at Pronoun.  Stefan previously held executive roles at Ideeli, Gilt, and Zynga.

I think Pronoun is a safe bet for indie authors. They have an online digital e-book creator suite that can create cover art and insure everything from table of contents to mobile readiness can be established. They are utilizing their real-time data service to monitor sales and report them faster than anyone else. Hell, they even throw in a free ISBN number so your books aren’t relegated to the shadow realm.

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