Tuesday, September 29, 2015

Kobo SuperPoints – a Loyalty Program for Free e-Books


Kobo has been actively developing a loyalty program for the last six months. The idea was to reward people who bought e-books with credit, that can be used to get free content. Today, Kobo officially announced Superpoints.

Kobo SuperPoints rewards you with 100 points for every $10 you spend on e-books and digital magazines. You can use the virtual currency to get free e-books, the average title costs around 2,400 points and there are over a million of them to select from. If you manage to accrue 4,500 points you can enroll yourself in the Kobo VIP program which saves you 10% off everything in their bookstore and you can also select one free e-book a year. If over four thousand points is a bit daunting, you can spend $10 as a one time fee and become a VIP member.

At certain times during the year Kobo has promised that they will run “Bonus Days” which will reward double the credits on everything in the store. Likely they will do this at certain times of the year, such as Christmas, Halloween and Mothers Day.

I think Kobo did something really great with this loyalty program. It rewards people who read the most with discounts and free books.

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