Thursday, September 3, 2015

Apple Signs up 50 Major News Publishers for Apple News


This fall Apple will be launching a new app called Apple News and the company has been very busy trying to secure plenty of launch partners. They have now secured over 50 publishers to distribute their content through the platform.

The list of publishers includes Conde Nast, Vox Media, Mashable , New York Times, Washington Post, Reuters, BuzzFeed, Quartz, ESPN, and our very own publication Good e-Reader.

The publishers participating with Apple News are said to be very happy about the revenue share system.  Apple has verified that publishers will be able to sell their own display adds within the app and keep 100% of the revenue. Apple says it will also sell ads itself directly within the app with its advertising platform iAd, and partners who wish to benefit from Apple's salesmanship will keep 70% of the revenue.

Apple has a tremendous amount of competition in the online news space and one has to wonder if it will ever replace Flipboard, Feedly, Newsify, Google News, Buzzfeed and Smart News. Facebook has also redoubled their efforts in the last year with positioning news within their social media experience on the PC.

The exact launch date of Apple News will likely be known on September 9th, when Apple has a major event planned. It is thought they will be announcing the iPhone 6s, iPad Mini 4 and a new version of Apple TV.

No comments:

Post a Comment