Friday, July 17, 2015

Do you Love the Nook e-reader?


Do you love the Barnes and Noble Nook e-reader or have you  moved on? We asked 195 people this question as part of  Good e-Reader Research. The results are actually very interesting.

In a recent poll we wanted to know how people felt about the Nook e-reader brand and if they were still loyal to it with all of the ups and downs that have occurred in the last few years. 65% of the vote were actually still surprised B&N still maintained an e-reader portfolio, while 51% still love and support it.  15% of the audience said they still use a Nook tablet, such as the Nook HD or the new Samsung Galaxy Tab 4 Nook, while 12% have moved onto competing brands such as Amazon or Kobo.

I actually found it surprising that such a large segment of the hardcore e-reading audience did not realize that B&N still made dedicated e-readers. The last model they released was in October 2013 with the advent of the Nook Glowlight. It is not promoted very well, and has poor retail and online visibility.

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