Friday, July 10, 2015

Barnes and Noble Puts a Priority on Manga


Barnes and Noble has announced that they are going to double the amount of manga and graphic novels in each store all across the country.  The company said the expansion is due to strong customer demand and the growing popularity of these genres.

The expanded section features eye-catching signage on bookshelves that directs customers to series and characters they'll want to know more about, making for easier browsing and discovery.

Keys Facts About the Expanded Graphic Novels and Manga Selection at Barnes & Noble:

§  Barnes & Noble has achieved growth in Graphic Novels and Manga sales over the last 10 years, with a significant surge in customer demand over the last few years. This expansion is a direct result of this rapidly growing demand.

§  All Barnes & Noble stores across the country have doubled the space dedicated to Graphic Novels and Manga.

§  This doubling in space gives Barnes & Noble the opportunity to continue to meet the rapidly growing demand for Graphic Novels and Manga by:

o   Increasing the selection of new releases.

o   Keeping backlist books on the shelves longer.

o   Driving sales through eye-catching signage that highlights series and characters for customers to discover, through improved organization of books alphabetically by series for easy browsing and discovery, and through a permanent promotional space to feature top picks in Graphic Novels and Manga, highlighting bestsellers, new releases, can't miss characters, must-read series, and more.

Jim Killen, Buyer at Barnes & Noble, added: "As a fan, I'm excited by the dynamic changes in the genres including raised levels of artistic talent reacting to and engendering a shift in the readership and the maturing of the category and its new voices and artists and the stories they tell. As a bookseller, I'm thrilled about the opportunity to introduce new people to the medium of Graphic Novels and Manga."

Leading the way in Manga series are Attack on Titan, Naruto, Assassination Classroom, Fairy Tail and Blue Exorcist, with new and hot-selling titles including Tokyo Ghoul, Vol. 1 , Big Hero 6 , Is It Wrong to Try to Pick Up Girls in a Dungeon?, Vol. 1, Assassination Classroom, Vol. 1 and Seraph of the End, Vol. 1.

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