| September was Library Card Sign-Up Month, which means that you may have some patrons in your library with shiny new library cards. Now is a great time to introduce those fresh faces to your digital collection! Here are five tips for a great new-user experience: 1) Make your eBooks easy to find: Add a link to your digital library from your main library website, catalog and social media accounts. You can add a simple text link or better yet, hyperlink an image like one of the many web graphics available in the Partner Portal.  2) Integrate your digital titles into your catalog: Explore the MARC record options, including MARC Express (free minimum MARC records) to make your digital titles easily discoverable for patrons browsing your catalog. For the tech-savvy, check out OverDrive APIs to find new ways to build solutions to connect users with digital media content anywhere and everywhere. 3) Send a quick, visual email: A picture is worth a thousand words, the old adage says, and a visual eye-catching email may grab the attention of your new users better than a block of text. Copy this OverDrive Announcement image into the body of an email, add a hyperlink to your OverDrive-powered website, and send to your new library card holders. 4) Share samples of popular eBooks: Library patrons that haven't visited your OverDrive-powered site might not realize the great variety of new releases, classics and range of subjects in your digital collection. Highlight some of your favorites and popular picks with Readbox on your library homepage, blog, Facebook or Twitter. These embedded samples can showcase your digital titles in a new way and encourages users to check out the book to keep reading! 5) Host library training classes: Encourage users to bring their devices and help guide them through getting started with your digital collection. The Learning Center has templates to help host a training and popular Getting Started and device specific how-to guides that you can print and distribute at the event.
Need help or have questions? Contact your Account Specialist. Remember that you can always find your OverDrive team contact information in Marketplace, under the Support tab. Melissa Marin is a Marketing Specialist at OverDrive. |
Wednesday, October 1, 2014
5 easy ways to introduce new users to your digital library
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