Monetate Ecommerce Quarterly Report Reveals Tablet And Social Sites Contributing More to e-commerce

The latest Monetate Ecommerce report has brought to light some very interesting findings, especially that of tablet devices beating smartphones so far as the total website traffic from mobile devices is concerned. For those who prefer hardcore figures, total e-commerce traffic from tablets now constitute 12.44 percent of all e-commerce traffic, with smartphones lagging close behind at 9.69 percent. What this proves is that tablets have emerged as the preferred device for surfing the net or for online shopping. Of course, the bigger display is useful here compared to smartphones, which typically max out at five-inch displays. Users naturally will be more comfortable doing their shopping via a tablet than a smartphone. Not surprisingly, it is the iPad that has emerged as the dominant tablet based on website traffic, while iPhone is leading the smartphone segment. What the report also reveals is the decline in influence that email-based marketing efforts have registered on e-commerce. Instead, it is the social networking sites that seem to have emerged as the best destination for online marketing. Facebook has come out on top, contributing 60 percent of the referrals to online retailing sites. Pinterest and Twitter are the other significant players here, contributing about 20 percent and 10 percent of referrals to online shopping sites. All the above mentioned information is relevant for the second quarter of 2013. Monetate Ecommerce Quarterly Report Reveals Tablet And Social Sites Contributing More to e-commerce is a post from: E-Reader News

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