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Amazon responded to Barnes & Noble’s move to slash prices of its Nook tablet range by offering a similar discount for the Kindle Fire tablet offerings. As things stand now, the 7 inch Kindle Fire HD with 16 GB on board will now cost £139 in the UK, while the same will cost $169 on the other side of the Atlantic. The above price adjustment amounts to a saving of £20 and $30 respectively on either side of the pond. For comparison’s sake, the corresponding B&N offering, the NOOK HD, costs £129 and $149 for the 16 GB model of storage. B&N has an even cheaper 8 GB version of its 7 inch Nook HD device that costs just £99. Amazon does not have a Kindle Fire offering that amount of storage. However, the 8.9 inch Kindle Fire HD has been kept out of the discount scheme and continues to be sold at £229 in the UK. Also, similar to B&N, Amazon has also stated the discounts are only applicable for a limited time period, though there is no guarantee that won’t be extended. However, the reasons behind each company’s decision to slash prices are different. B&N has made it known the company is quitting the tablet business, which means lowering of prices of the Nook tablet can be seen as the equivalent to stock clearance sales. Amazon hasn’t stated any reason, though analysts believe it is also eager to get its stocks cleared before a new model begins appearing later in the year. Amazon had launched the current Kindle HD lineup last October and newer models are expected soon.
Amazon Slashes Kindle Fire Price to Compete with Nook is a post from: E-Reader News |
Saturday, July 6, 2013
Amazon Slashes Kindle Fire Price to Compete with Nook
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