Amazon Opens up Merchant Solutions in India

Amazon has opened up their e-Commerce marketplace today in India and will now allow for the sale of books, movies and television shows. This will also serve as a platform for merchants to sell their wares and setup a virtual shop. "This marketplace will provide Indian customers with a shopping destination to purchase products from third-party sellers. India represents Amazon's tenth marketplace launch," the company said in a statement. The move into India was an important step for Amazon due to rising competition in the e-commerce sector. Flipkart, Snapdeal and Infibeam have started providing online services for buying and selling and many businesses have been gravitating to those platforms. eBay actually helped finance Snapdeal and remains committed to the success of the platform. The one problem is none of these companies is profitable, but there is a large enough population to sustain them in the long term. Amazon, will not be selling any of their own inventory in their India store, but will basically function as a fulfillment center that does transaction processing for other merchants. "Our vision is to become a trusted and meaningful sales channel for retailers of all sizes across India, enabling them to succeed and efficiently grow their business online," Amit Agarwal, Amazon India's vice president and country manager, said in a statement. Amazon Opens up Merchant Solutions in India is a post from: E-Reader News

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