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Overdrive is running a new contest for libraries participating in their digital eBook lending service. They are looking for innovative ways libraries promote their eBook collections to their community and unique marketing angles that draw traffic to their websites. Winners receive $500.00 in eBook credits, an e-Reader and promotion on their main website. The contest centers around five different aspects of marketing and promotion and Overdrive is serious about libraries blazing their own trail and not being reliant on stock marketing materials. The first category is, Inside the Library – How are you making your physical branch aware of your 'Virtual Branch'? Examples could include unique shelving and displays; patron training classes; gadget galleries; staff training; in-library events. The second category deals exclusive with their online presence, What are you doing through social networking, email or on your library website to drive traffic to your digital collection? The third category deals with the real world! In what ways are you reaching out to your community to spread the word about your digital collection? Examples could include: billboards; sponsoring a local event; partnering with an area business; commuter outreach; ads in the paper or on TV. The fourth deals with libraries that loan out e-Readers and tablets via the Testdrive initiative. How are you promoting the program and making the public aware that you have technology for patrons to use and borrow? Finally, Excellent eBook Educator (Open to K-12 schools and colleges only) – This new category is set aside for any school or college who would like to share their most innovative marketing ideas. This is inclusive of any and all promotional efforts that impact your OverDrive collection, including online marketing and in school campaigns. If you want to enter your library in the Digital Library Champions contest, fill out the PDF entry form and email it to outreachcontest@overdrive.com or fax it to 216.573.6888 by Tuesday June 11, 2013. OverDrive Launches Digital Library Champions Contest is a post from: E-Reader News |
Saturday, May 25, 2013
OverDrive Launches Digital Library Champions Contest
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