OverDrive Brings Its eBook Station to BEA

OverDrive, known for its comprehensive catalog of digital content for libraries, will unveil this week at the BookExpo America event its newest concept in book discovery, the OverDrive Media Station. Designed as a touch-screen kiosk to be placed in retail stores, the Media Station is a fully customizable location to engage readers while still branding the retailer’s interests in the book market. "Publishers and authors are very excited to support retail booksellers to supplement their print book sales by enabling them to sell ebooks to customers in their stores," said Erica Lazzaro, Director of Publisher Relations at OverDrive, in a press release today.  "It's one more way to broaden digital content discovery and bring publishers and retailers closer together, which ultimately creates a richer experience for readers." The Media Station will be on display at the OverDrive booth in Javits Center this week, allowing customers and retailers the opportunity to see how consumers can find and interact with books for in-store purchases. The Media Station stands to make a rather large impact on brick-and-mortar bookstores, especially those independent stores who are struggling to keep their customer bases in the era of online book retailing. The in-store stations are designed to be wall-mounted or free standing, and allow customers to browse, read sample chapters, and make point-of-sale purchases. OverDrive will also be speaking at this year’s BEA on the current state of its Big Read initiative, which invited patrons from over 7,500 public libraries to simultaneously access the same title, The Four Corners of the Sky by Michael Malone, in order to track the impact that ebook lending can have on the market for a title. OverDrive Brings Its eBook Station to BEA is a post from: E-Reader News

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